

That Hair Means Business: Cynthia Welles Talks Thunderbolts Styling
Few understand that kind of transformation better than Cynthia Welles, the Hollywood hairstylist behind some of the industry’s most iconic looks — including Julia Louis-Dreyfus’s commanding presence as Valentina Allegra de Fontaine in Thunderbolts.
Anisha Dwarka
May 15, 20254 min read


Behind the Niche with E&E Creative: Where Fairytales Meet Photography
For Elizabeth Elder and Emily Odette, that magic takes on a life of its own. Through their brand E & E Creative, the duo transforms photography into cinematic storytelling, crafting ethereal worlds where fantasy and fine art collide.
Anisha Dwarka
Apr 26, 20256 min read


Sculpting A Way of Life - Behind the Niche with Jackson Shaner
For Jackson Shaner, his hands sculpt the emotions he wishes to share.
Anisha Dwarka
Apr 21, 20257 min read


Lights, Camera, Magic: Behind the Niche with Ana Graça
The Brazilian-born illustrator crafts visual stories that feel like a hug in book form.
Anisha Dwarka
Apr 14, 20255 min read


Nitya Madabhushi and the Curly Hair Confidence Movement: Behind the Niche
18-year-old Nitya Madabhushi is carving out a space of authenticity, self-love, and cultural pride—one curl at a time.
Anisha Dwarka
Apr 7, 20253 min read


The Artistry Maximalist Nails: Behind the Niche with Elisa Hatton
All the way from Germany, Elisa Hatton, a self-taught nail artist, has turned her passion for creativity into a thriving business.
Anisha Dwarka
Mar 31, 20255 min read


Revolutionizing Hair Jewelry, One Braid Band at a Time - Behind the Niche with Rhiannon Bowen
Rhiannon Bowen is redefining the jewelry game with her unique creations called braid bands.
Anisha Dwarka
Mar 24, 20254 min read


Learn the Rules to Break Them—Behind the Niche with Camila Salinas
For Camila Salinas, art has been more than just an outlet—it’s been a force of transformation.
Anisha Dwarka
Mar 14, 20255 min read


Behind the Niche with Katarina Cruz: The Passionate World of Bad Batch Fans in the Star Wars Community
Katarina Cruz is a passionate content creator in the Star Wars fandom, fueled for her love for the show "The Bad Batch'.
Anisha Dwarka
Mar 10, 20258 min read
