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Behind the Niche: Linda Mandri’s Mosaic World of Possibility
When’s the last time you passed a colorful house and felt a spark of curiosity? Maybe it had ivy curling up the porch, or mismatched...
May 19, 20255 min read


That Hair Means Business: Cynthia Welles Talks Thunderbolts Styling
Few understand that kind of transformation better than Cynthia Welles, the Hollywood hairstylist behind some of the industry’s most iconic looks — including Julia Louis-Dreyfus’s commanding presence as Valentina Allegra de Fontaine in Thunderbolts.
May 15, 20254 min read


Augmented Reality is Entering the Runway - Behind the Niche with Piper ZY
Piper is an artist and designer reimagining fashion through augmented reality. For her, AR is more than a novelty; it's a language.
May 12, 20255 min read


Redefining the Pilates World: Behind the Niche with Norah Myers
Norah is a certified Pilates instructor and digital creator whose approach to movement feels like a breath of fresh air.
May 5, 20255 min read


Behind the Niche with E&E Creative: Where Fairytales Meet Photography
For Elizabeth Elder and Emily Odette, that magic takes on a life of its own. Through their brand E & E Creative, the duo transforms photography into cinematic storytelling, crafting ethereal worlds where fantasy and fine art collide.
Apr 27, 20256 min read


Sculpting A Way of Life - Behind the Niche with Jackson Shaner
For Jackson Shaner, his hands sculpt the emotions he wishes to share.
Apr 21, 20257 min read


Nitya Madabhushi and the Curly Hair Confidence Movement: Behind the Niche
18-year-old Nitya Madabhushi is carving out a space of authenticity, self-love, and cultural pride—one curl at a time.
Apr 7, 20253 min read


The Artistry Maximalist Nails: Behind the Niche with Elisa Hatton
All the way from Germany, Elisa Hatton, a self-taught nail artist, has turned her passion for creativity into a thriving business.
Mar 31, 20255 min read


Revolutionizing Hair Jewelry, One Braid Band at a Time - Behind the Niche with Rhiannon Bowen
Rhiannon Bowen is redefining the jewelry game with her unique creations called braid bands.
Mar 24, 20254 min read


Learn the Rules to Break Them—Behind the Niche with Camila Salinas
For Camila Salinas, art has been more than just an outlet—it’s been a force of transformation.
Mar 14, 20255 min read
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